August 29, 2003 News Releases
Released 8/28/03
UTAH STATE NEWS RELEASES FOR 08-28-03
UTAH STATE LAUNCHES
NEW ENROLLMENT MANAGEMENT PLAN
LOGAN — Utah State University is getting a jump on the
New Year when it hosts a launching party of its new recruitment
plan and publications for 2004 on Sept. 5 at 2 p.m. in the Eccles
Science Learning Auditorium.
"Think Utah State" is a new awareness campaign for
the university and is the theme of a new brand of recruitment
publications that will be officially unveiled during the event.
Following the unveiling is an open house of the new Admissions
office in the Taggart Student Center from 3-5 p.m.
The new look and feel of recruitment publications reflect fresh
changes in the way the university conducts the business of recruiting
students, said Joyce Kinkead, vice provost of undergraduate
studies and research.
The new director of Admissions, Jimmy Moore, with support from
Kinkead, and other key players will highlight the new Enrollment
Management Plan during the unveiling.
"We are excited to launch our new Enrollment Management
Plan which will focus on taking a much more proactive approach
to recruitment," said Jenn Putnam, assistant director in
the Admissions office at Utah State. "Our plan in the past
has been a shotgun approach to recruiting, but now we have a
much more structured strategy in place."
This structure comes from coordinated efforts among administration,
the Admissions Office, and the various colleges on campus. "We
are excited to have Utah State administration and administration
from the colleges on board who know how important recruitment
is and who are willing to invest in this plan," said Jimmy
Moore, director of the Admissions office at Utah State. "It
is vital for the campus community to know where students are
coming from and how they will fit into the big picture once
they arrive on campus."
"The purpose of the launch is to let the entire campus
community know the direction the Admissions office is taking
under the vision of our new director," Putnam said. "We
want people on campus to know we welcome their input and want
to coordinate all recruitment efforts across the board in order
to create a unified approach."
The Enrollment Management Plan, along with the new recruitment
pieces, aim to coordinate a campus-wide effort to more effectively
recruit and enroll high quality students. "This plan is
being implemented through the Admissions office, but we hope
to foster synergies throughout campus and spur long-term quality
growth at Utah State," said Scott Teichert, assistant director
in the Admissions office at Utah State. "This plan defines
who Utah State is as a university and falls in line with what
President Hall wants to accomplish with recruitment and retention."
The 2004 Recruitment Plan and Publications Launch will begin
with an introduction of the Enrollment Management Plan followed
by the open house in the Taggart Center. The open house will
include campus tours and a DVD presentation. Staff will also
be on hand to answer any questions and to show guests around
the newly restructured Admissions office.
Aug. 28, 2003
Contact: Jimmy Moore, jimmymo@cc.usu.edu, (435) 797-3963
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